The World Has Changed
Have Your Sales and Marketing Strategies?
If your company provides EDA, IP, design and verification services or
software development, this workshop is for you.
Still relying on email blasts, cold calling, raffle prizes and collecting business cards to find prospects?
Stop searching for qualified prospects and have them seek you out. Engineers and designers are looking for solutions. Rather than blast out your message and hope they see it, bring them to your solutions using Inbound Digital Marketing techniques.
All You Need to Know About Inbound Digital Marketing
Digital, content-based, inbound marketing is relatively easy to implement, inexpensive, and can lead to significant results based on the experiences of ESD Alliance members OneSpin Solutions, Breker Verification Systems and others. In this 3.5 hour workshop, Nicolas Athanasopoulos, OneSpin’s Head of Digital Strategy and Dave Kelf, Chief Marketing Officer at Breker Verification Systems, shared proven, effective techniques borrowed from other industries that can be applied to electronic design ecosystem marketing.
The workshop consisted of four sections:
2. Inbound – A strategic model for digital marketing
3. Digital marketing – Tactics that fit for EDA
4. Case study – Digital marketing at OneSpin
Workshop Section Details:
Nicolas is head of digital strategy at Silicon Valley startup OneSpin Solutions, one of the fastest growing software vendors in the electronic design automation (EDA). Born into a generation of digital natives, Nicolas has his finger on the pulse of change when it comes to state-of-the-art marketing technology. After cutting his teeth at leading global agency WPP Holding, where he developed digital media strategies for accounts like Barclays, Ubisoft, and Fiat Chrysler Automobiles, Nicolas went on to curate business-to-business experience in the digital unit at 3M.Nicolas holds a master’s degree in Media and Communication Management from Media design University of Applied Science for Design and Information Technology. His thesis, “Digital Customer Centricity,” explored the theoretical integration of a customer-centric approach into 3M’s existing digital marketing strategy.
Nicolas is based in Düsseldorf, Germany.
Dave is responsible for all aspects of Breker’s marketing activities, strategic programs and channel management. Dave most recently served as vice president of worldwide marketing solutions at formal verification provider OneSpin Solutions. Earlier, Kelf was president and CEO of Sigmatix, Inc. He worked in sales and marketing at Cadence Design Systems and was responsible for the Verilog and VHDL verification product lines. As vice president of marketing at Co-Design Automation and then Synopsys, Kelf oversaw the successful introduction and growth of the SystemVerilog language, before running marketing for Novas Software, noted for the Verdi product line, which became Springsoft and is now part of Synopsys.
Dave holds a Bachelor of Science degree in Electronic Computer Systems from the University of Salford and a Master of Science degree in Microelectronics from Brunel University, both in the U.K., and an MBA from Boston University.
|Workshop Leaders Courtesy of:||Event Host:|