Jim Hogan & Methodics’ Simon Butler Explore the Path from Bootstrapped Startup to Profitability

Jim Hogan and his guest Simon Butler of Methodics held a lively discussion about bootstrapping a startup, successfully creating a new market segment and more.

Startup graphicJim and Simon took the audience on a stroll through the story of a fledgling, bootstrapped startup that’s become a profitable player in a new category called IP Lifecycle Management — IPLM, for short — targeting chip designers.

With Jim navigating, they explored Simon’s vision and reasons why Methodics pursued this application space. Audience members learned how Methodics expanded the definition of product lifecycle management (PLM) in the Enterprise Software segment into IPLM for a design-centric view of the semiconductor IP lifecycle. Along the way, as they explained, Methodics became profitable and paved PLM’s “last mile,” allowing for the completion of the “digital thread” from system design all the way to the semiconductor level.

Video of the webcast

About Jim Hogan and Simon Butler
Jim HoganHogan, an experienced senior executive, has worked in the semiconductor design and manufacturing industry for more than 40 years, and serves as a board director for electronic design automation, intellectual property, semiconductor equipment, material science and IT companies.


Simon ButlerButler, a graduate of the University of Manchester in Manchester, England, has more than 20 years of engineering experience with ICs. His background includes DSP/FFT processor core and 64bit MIPS processor development, x86 methodology consulting, and EDA tools for physical floorplanning and mixed-signal/analog layout. Previously, Butler held various technical lead and engineering management positions at High Level Design Systems (now part of Cadence), Sandcraft, Cadence and Sabio Labs (acquired by Magma, now part of Synopsys). He founded IC Methods in 2000 and co-founded Methodics in 2011.