Joe Costello Shares his Secrets for Communicating a Compelling Company Story

On May 1, 2013 the third installment of the EDAC – Jim Hogan Emerging Companies Series was held at Cadence Design Systems in San Jose, CA. The topic for this conversation was: “Joe Costello Shares his Secrets for Communicating a Compelling Company Story“.

A company’s success goes beyond top-rate, innovative technology. It also needs that “X factor” where its vision and story resonate deeply with its target audience. The goal of this event is to guide entrepreneurs on the key elements of creating and telling a compelling technology or company story. As with past sessions, the format will be a conversation between the speakers, after which Jim Hogan will open the discussion for audience questions.

Joe Costello was President and CEO of Cadence from 1987 to 1997. He brought vision, focus, and energy to Cadence, earning Chief Executive Magazine’s award for the top performing CEO in North America in 1997. Joe is currently President and CEO of Orb Networks, and continues to be involved in EDA as Chairman of Oasys Design Systems.

During Joe’s Cadence tenure, he earned a reputation as the industry’s most charismatic visionary and story-teller. Joe was honored with the prestigious Phil Kaufman award in 2004 for his technology leadership and for the excitement he created for the entire EDA industry.

Jim Hogan, private investor, and EDAC Emerging Companies Series sponsor, is a frequent keynote speaker on emerging trends and their impact on design technology and intellectual property.


James Hogan, Private Investor
Joe Costello, Co-Founder, Chairman and Chief Executive Officer, Orb Networks

Organized by:

Steve PollockESD Alliance Emerging Companies Committee
Gloria Nichols, Event Organizer, Launch Marketing

Sponsored by:


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